The automotive industry’s top venue in the Nordics

The Auto Trade Fair offer a gathered venue for the entire automotive service industry. In 2017 16 635 affluent visitors visited the Auto Trade Fair and we are now looking forward to 2020. The show takes place on the 15th-18th of January at Svenska Mässan & Gothia Towers in Gothenburg.

The Auto Trade Fair offer a gathered venue for the entire automotive service industry. In 2017 16 635 affluent visitors visited the Auto Trade Fair and we are now looking forward to 2020. The show takes place on the 15th-18th of January at Svenska Mässan & Gothia Towers in Gothenburg.

A visitors magnet in a time of change

The Auto Trade Fair offer a gathered venue for the entire automotive service industry.
In 2017 16 635 affluent visitors visited the Auto Trade Fair and we are now looking forward to 2020

The Auto Trade Fair offers a dynamic venue where you can interact with all parts of the automotive industry

Meet over 16 000 affluent visitors who are searching for inspiration and new innovations

This venue gathers everyone from mechanics, sales managers and specialists to platers, paint workers, purchasers and company management. No one wants to miss out on when the entire industry gathers to exchange knowledge and innovations

The main focus for the fair in 2020 will be digitalization, autonomous and connected vehicles and the demands that these developments entail in the service market

52%

plan to buy or suggest the purchase of products or services seen at the fair within 12 months.

86%

say they will visit the Auto Trade Fair 2020.

75%

are responsible or advisory for the purchase of products and services exhibited at the fair.

Book a stand

Meet the key players

Are you a manufacturer, importer, supplier or wholesaler to the automotive service sector? Are your customers based in automotive repair shops, the commercial vehicle sector or in the motor trade?

If so, the Auto Trade Fair is the most important meeting place for communicating your brand, presenting and demonstrating your products/services, building relationships, expanding contact networks and simply doing business.

A dynamic platform for your business

No other forum in Scandinavia allows you the opportunity of meeting so many repair shop and service market managers, mechanics, installers, repairers, panel beaters, paint repair and spare parts specialists, or indeed key players in the industry.

The 2017 Auto Trade Fair welcomed over 200 exhibitors and over 16 000 visitors, all working or trading in the automotive service sector. The trade fair scores top marks from both exhibitors and visitors!

Contact us today to make sure of your place.

Welcome to the Auto Trade Fair 2020!

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Industry views

“We’re seeing rapid developments in digitization, such as diagnosis and technical information management. This is something we and our members will return to at the Auto Trade Fair.”

Gilbert Fransson, Association of Workshop Equipment Suppliers


“For us, the issue of functioning competition with freedom of choice for both workshops and car owners is of the greatest importance, which we’re highlighting in connection with the Auto Trade Fair 2017. This issue is increasingly associated with the car’s software and access to it.”

Christer Liljenberg, Swedish Association of Car Parts Wholesalers

45%

45% of visitors are looking for new solutions at the Auto Trade Fair.

75%

75% of visitors consider the Auto Trade Fair the key industry venue.

96%

96% of visitors would recommend others to attend the event.

The industry is preparing for digitalisation

Some of the industry’s key issues are digitalisation, autonomous and connected vehicles and the demands that these developments entail in the service market. This will of course be reflected at the Auto trade fair. which continues to develop!

We continuously work on the content with our partners, with the focus on the workshop of the future and heavy vehicles, as well as a topical seminiar programme and activities geared towards training and skills development.

The industry’s leading suppliers are taking part in the fair including:

  • Valeting & chemicals
  • Tyres and rims
  • Oils and lubricants
  • Body and paintwork
  • Spare parts
  • Accessories
  • Workshop equipment

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Comprehensive marketing campaign

With the help of industry players and our own databases, we are inviting both management and mechanics. The campaign is a mix of direct marketing, advertising, PR and digital channels.

This year we focus even more on inviting the right target groups. These include resellers of cars, trucks, tyres, accessories, bodywork, fuel and lubricants as well as workshops for both used and new vehicles, the truck and trailer sector, and damage repaires. We also invite companies with large fleets of commercial vehicles and bus companies with their own workshops.

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Book stand at The Auto Trade Fair 2020!

Contact us today or book via the form: Booking Form Automässan 2020

No other forum in Scandinavia allows you the opportunity of meeting so many repair shop and service market managers, mechanics, installers, repairers, panel beaters, paint repair and spare parts specialists, or indeed key players in the industry.

Welcome to the Auto Trade Fair 2020!

The Auto Trade Fair 2023 is arranged by FVU (The Association of Garage Equipment Suppliers) and SBF (Association of Swedish Car Parts Wholesalers ) in collaboration with MRF (The Swedish National Association for Motor Trades & Repairs), MAF (The Swedish Motor Trade Employers’ Association), DRF (Däckspecialisternas Riksförbund) and SFVF (Sveriges Fordonsverkstäders Förening).