More than
200
exhibitors
More than
1000
brands
More than
20
seminars
More than
19,300
visits
Meet the key players of the industry at Automässan
At Automässan, the entire automotive service and aftermarket sector gathers under one roof. Here you’ll meet leading suppliers, discover new products and solutions, and gain insights from experts and inspiring seminars. For four days, you’ll have the opportunity to network with industry colleagues, develop your skills, and make business deals that drive your company forward.
Focus areas 2026
Automässan has two central focus areas that point the way towards a more sustainable, innovative, and competitive future.

ELECTRIFICATION

DIGITALISATION
Seminar program
Some of this year's speakers
What visitors say about Automässan
“Great atmosphere and a fantastic range, both at the fair and the conference.”
Per Olsson
IT Manager, Cartech Ystad
“This year’s fair was one of the very best. Perfect for networking and finding new suppliers.”
Angela Staaf
Sales Representative, AD Bildelar
“The best thing about this year’s fair is its wide scope. Everything a workshop needs can be found here.”
Joakim Thalén
Business Manager, Mekonomen
News from Automässan
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News
Jesper Berlin: “Clarity is the foundation of all leadership”
SEMINAR PROGRAM | Many know Jesper Berlin as an instructor on the TV show Elitstyrkans hemligheter. At Automässan, he takes the stage to share his most concrete and practical leadership tools for buil...
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From spray booth to complete solution – how PIVAB is meeting future demands
EXHIBITOR | As a world leader in energy-efficient spray booth installations, PIVAB holds a strong and natural position in the future of paint and body repair. In her role as COO, Virginia Pihlblad fol...
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Hello there, Michael Bergvall at Svenska Fordonsbranschen
On November 5, Automässan will release this year’s stage program – developed by Svenska Fordonsbranschen and the Motorbranschens Riksförbund (MRF). One of the key people behind the content is Michael...
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