News from Automässan

On January 14, 2026, the doors will open to Automässan at the Swedish Exhibition & Congress Centre in Gothenburg. As the Nordic region’s largest and leading meeting place for the automotive industry's service and aftermarket sector, Automässan brings together key industry players from across the Nordic region to discuss future challenges, showcase the latest innovations, and create new ...

2022 has been a good year for Jedborn Motorsport, who won the European Drag Racing Series with their Förch A-Fuel Dragster. The team will have a new driver in 2023, and it has now been confirmed that the car will be exhibited at Automässan by the new driver, Tina Höst Nedregård.   Drag racing is the fastest motorsport in the world. The competing drivers meet side by side in elimi...

Joachim Due-Boje is a car mechanic and former rally driver who is now responsible for service market issues at MRF (the Swedish Association for Motor Retail Trades and Repairs). He is also involved with the planning of Automässan’s seminar programme, which is now available on Automässan’s website.   How do you approach the planning of the seminar programme?   “The ...

Every year, a team of Chalmers students design and build their own formula car. The end goal is Formula Student, the world’s largest student engineering competition. This year, Automässan visitors will be able to view the 200-kilo formula car.   Ever since 2002, students from the Chalmers Formula Student course have been designing and constructing their own formula cars to compete...

The Automässan trade fair will take place at the Swedish Exhibition and Congress Centre from 18–21 January. The entire trade stand area is sold out, so visitors can look forward to a packed fair featuring many novelties and premieres, as well as a sparklingly up-to-date programme of seminars. ‘Automässan is where the most important issues in the industry all come together, and – given ...

A recession, electrification and rampant electricity prices. At the same time, new operators are increasing the level of competition. The automotive industry’s service market is facing some tough challenges. “It is therefore more important than ever to use key performance indicators (KPIs) and measure the right data in order to be able to act smartly and achieve profitability”, says resea...

The situation in the tyre industry is turbulent at present, to say the least. Following the sanctions against Russia, the supply of raw materials has been curtailed and prices have risen rapidly. At the same time, there is also a lot happening in the industry. One example is the world-leading tyre recycling facility that is being built in Linköping.When Automässan, the Nordic region’s large...

After a historic decline due to the pandemic, the paint and bodyshop industry is on the rise again. "We can see a light at the end of the tunnel", says Jan Olvenmo from MRF, Motorbranschens Riksförbund (Swedish Association for Motor Retail Trades and Repairs), which will be heavily involved at Automässan. Paint and bodyshop issues have an important role during Automässan, the Nordic regio...

The increasingly rapid transition from fossil fuel to electric vehicles is a major test for the automotive service and aftermarket industry. ‘Some are having a tough time, but at the same time new opportunities are opening up’, says Johnny Bräster from the Association of Swedish Car Parts Wholesalers (SBF). Electrification and digitisation will be important topics for discussion at the Aut...