Scandinavia's largest exhibition for the automotive service and aftermarket industry

15-18 januari 2020

Meet the cream of Scandinavia's automotive aftermarket

15-18 January 2020

The automotive industry’s top venue in Scandinavia

The Auto Trade Fair offer a gathered venue for the entire automotive service industry. In 2017 16 635 affluent visitors visited the Auto Trade Fair and we are now looking forward to 2020. The show takes place on the 15th-18th of January at Svenska Mässan & Gothia Towers in Gothenburg.

Meet the cream of Scandinavia’s automotive aftermarket

Experts are agreed. The automotive service and aftermarket is accelerating into an exciting and challenging future. Digitalisation, shifting competitive dynamics, changing consumer preferences, EVs, sustainability. And that means now, more than ever, the sector is looking to invest. Nowhere else in Scandinavia will you find so many senior buyers, decision makers and professionals from right across the automotive services and aftermarket sector.

Motor factors, distributors, independent car, truck and bus workshops, workshop tool and equipment dealers, dealerships, tyre retailers, body and paint shops, parts suppliers and many others attend Automässan. Automässan offers a dynamic platform for your business where you can interact with all parts of the automotive service and aftermarket industry

Welcome and join us in January 15-18 2020,  at the Swedish Exihibition and Congress Center, Gothenburg
The Auto Trade Fair is open for trade visitors above the age of 16. Children/young people under 16 years are not allowed. Babies less than a year old are welcome (in stroller or sling).

Get your free entrence ticket here »

Top Trends

Your customers and prospects are capitalising on these trends!
Meet them at Automässan.

  • The global automotive aftermarket is growing and is expected to reach US$847 billion by 2022.1
  • In Europe, products which enhance the performance and agility features of the vehicle are expected to show highest growth.1
  • Sweden is at the cutting edge of developments – new registers of environmental cars doubled from 2013 to 2016 and sales of electric and hybrid vehicles set to grow 30% by 2020.
  • By 2030, connected car services will expand the global automotive industry’s revenue by 30%.2
  • By 2040, fully electric vehicles is expected to represent 55% of total sales.3


The automotive market is moving at breakneck speed – Time to step up a gear!


1. ”Global Automotive Aftermarket Products Market”, Globe Newswire, 2017.
2. ”Disruptive Trends That Will Transform the Auto Industry”, McKinsey & Company, January 2016.
3. Bloomberg, New Energy Finance 2018.

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Future-proof your workshop at Automässan 2020

02 August / 2019

Rights concerning a car’s digital content and the new quality standard for certifying workshops, Godkänd Bilverkstad. These are major talking points for the industry ahead of the 2020 edition of Automässan. But there are revolutionary technical and commercial megatrends just around the corner, and with them, paradigm shifts that are expected to disrupt the entire vehicle sector. It is high time to...

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A year before the doors open – record interest in Automässan!

08 March / 2019

Bookings for Automässan, the leading event for Sweden’s automotive industry, are at record levels just under a year before the next edition, which takes place on 15-18 January 2020. The Swedish Exhibition & Congress Centre has reinforced the team with the appointment of Anna Lena Friberg as the Automotive Fair’s new business manager. The Swedish Automobile Dealers Association, SBF, and FVU,...

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The Auto Trade Fair 2020 is arranged by FVU (The Association of Garage Equipment Suppliers) and SBF (Association of Swedish Car Parts Wholesalers ) in collaboration with MRF (Motorbranschens The Swedish National Association for Motor Trades & Repairs), MAF (The Swedish Motor Trade Employers’ Association) and SFVF (Sveriges Fordonsverkstäders Förening).