Meet the Nordic automotive industry under one roof

Meet your customers at Automässan! The exhibition that attracts over 19,000 affluent visitors from the automotive service and after market industry.

Meet your customers at Automässan! The exhibition that attracts over 19,000 affluent visitors from the automotive service and after market industry.

Automässan is a dynamic meeting platform for business opportunities. Over four intensive days, the fair gathers resolute visitors with strong purchasing power from all over the Nordic region for the purpose of doing business, meeting with experts, sharing expertise and experiences and networking with colleagues in the industry. Participating exhibitors will display new products and innovations from the industry’s top brands.

Don’t miss your chance to be part of this exciting meeting place.

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Why exhibit?

Business Opportunities

Automässan offers broad exposure and contact with customers in the midst of a buying process with strong purchasing power. With nearly 20,000 visitors, this is the place to inspire, offer solutions and make new business contacts.

Reach the right visitors – 85% of whom have influence over their company’s investments, all gathered under the same roof. 61% of trade fair visitors are senior decision makers, such as CEOs, workshop managers and service marketing managers.

Brand Building
Establish yourself as an industry-leading brand in the Nordic market. Here you have the opportunity to strengthen your presence and create a lasting impression.

(Figures from visitor and exhibitor survey 2023)



states that the overall result of exhibiting at the fair was positive.



plan to, within 12 months, buy or suggest the purchase of products/services they saw at the fair.



states that the overall impression of the fair was positive.



plan to exhibit again at the Automässan 2026

Who are the visitors?

Wide range  - top ten industries
Car service and workshop  //  A
utomotive parts and accessories industry  //  Tire workshop/tire shop  //  Automotive industry  //  Tin and lacquer workshop  //  Training  //  Car trade  //  Service company  //  Vehicle workshop LV/bus  //  IT and telecom

Influential vistors - top ten roles
CEO/Owner  //  Mechanic  //  Business manager/manager  //  Seller  //  Workshop manager  //  Other business management  //  Business developer  //  Tire fitter   //  Site manager  //  Spare parts specialist

Visitors' interests
Workshop equipment  //  Spare parts  //  Car Accessories  //  Tires and accessories  //  Electronics/digital solutions  //  Consumables  //  Chemicals/car care  //  Oils and lubricants  //  Environment  //  Heavy/commercial vehicles

(Visitor registration 2023)

Download our fact sheet with all you need to know about Automässan.

Exhibitor testimonials

"Automässan exceeded our expectations! We’re a small chain of workshops that deals with the aftermarket side, mainly bodywork and paint damage. We’re authorised for 15 makes of vehicle and resell original parts to external workshops. This was our first time here, and our overall impression is a very positive one. We gained a large number of new customers at Automässan.”

Erik Axemo, Business Area Manager, Mechanum

“Our stand was packed from day one, and there were queues of people waiting for the chance to talk with us. Our new painting robot, for renovation of wheel rims in combination with a wheel lathe, attracted the greatest interest. An investment package of SEK 1.3 million that has caught the attention of a large number of dealers, disassemblers and tyre shops, among others. We have received leads that we definitely deem to be serious in nature, with a total value of SEK 60 million. An incredibly good outcome! Naturally we will once again be exhibiting at the next edition of Automässan in 2026.”

Mikael Lund, CEO, HBC System

“Automässan 2023 was one of the best for us. We demonstrated equipment, mainly for paint workshops, in three areas: washing, drying and lifting. We met many people in our target group, not least from Norway. But we also had visitors from Denmark, Finland, Iceland and the United Kingdom. The outcome has been very good for us. We’re very happy!”

Magnus Lojander, Sales Manager, Hedson Technologies

Images from Automässan 2023

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Visitor testimonials

“The best thing about this year’s exhibition is that it’s so broad-reaching. You can find everything you need for a workshop here. We are reliant on suppliers for everything, from spare parts to the smallest tools. Here at Automässan, I can meet most of them – and all under one roof. It’s perfect!”

Joakim Thalén, Business Manager, Mekonomen

“I’ve managed to find many interesting products – fault diagnostic computers, for example. More and more IT is creeping into the workshops, which we as mechanics need to get used to. I’ve learned a lot about this at Automässan.”

Oskar Alm, Mechanic, Bilservice HKV, Limhamn


“There was a really great atmosphere and a fantastic range of activities, both at the exhibition and the conference. This is the perfect place for me to meet our software providers, for example, and being able to get together face-to-face is completely different to simply talking on the phone.”

Per Olsson, IT Manager, Car Tech Ystad

Contact us for more information

Carmen Brüning, Sales Manager, [email protected], +46 (0)31-708 80 92
Anna Lena Friberg, Business Manager, [email protected], +46 (0)31-708 80 68

International sales representatives »