Meet the cream of Scandinavia's automotive aftermarket

One uniqe meetingpoint

Nowhere else in Scandinavia will you find so many senior buyers, decision makers and professionals from right across the automotive services and aftermarket sector. Motor factors, distributors, independent car, truck and bus workshops, workshop tool and equipment dealers, dealerships, tyre retailers, body and paint shops, parts suppliers and many others attend Automässan. Automässan offers a dynamic platform for your business where you can interact with all parts of the automotive service and aftermarket industry.

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Automässan attracts more than 17 00 visitors from following industries

Body & paintwork
Care & reconditioning
Digital solutions

Customisation & restyling

Maintenance & repair
Mobile technology
Parts & components
Tyres & rims

Tuning & vehicle performance
Workshop equipment

67 %

plan to buy or suggest the purchase of products or services seen at the fair within 12 months


say they will visit the Auto Trade Fair 2020.


are directly or indirectly responsible for the purchase of products and services exhibited at the fair.

Automässan 2020

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Automässan will feature presentations from innovators across the entire automotive afterservice value chain. Associate your brand with this leading-edge programme – and the workshop of the future! Today’s connected vehicle already has about 40 microprocessors and generates 25 GB of data per hour, including telematics and driver behaviour data. As processes beyond the car become digitised, additional data will also be captured. Automässan will therefore have a strong focus on digitalisation: cloud-based SaaS (Software as a Service), big data, remote diagnostics, mobile solutions and process expertise for the auto market.

Why exhibit?

  • Your customers are here. Automässan attracts more than 16,500 visitors from the automotive service and aftermarket industry!
  • It’s a highly qualified visitor audience. The cream of the auto after-market under one roof
  • Launch new products. The number one reason buyers attend trade shows is to see new products. Automässan is the best place to put your new product in the spotlight
  • Raise your brand profile. Leading manufacturers, importers, wholesalers and suppliers to the automotive after sales market are here
  • Network and deepen relationships. Your customers are here so this is a time and cost-effective opportunity to expand your contact networks and simply doing business in the sector
  • Find business partners. The auto after-sales market is becoming increasingly integrated, you will find exciting opportunities at Automässan
  • In the middle of the market! Gothenburg is the focal point of the Scandinavian automotive cluster