SEMINAR PROGRAM | The automotive industry is in the midst of one of its greatest transformations ever. Electrification, digitalisation, globalisation and new customer behaviours are reshaping workshops, suppliers and entire business models. At Automässan 2026, trend analyst Henrik Larsson Broman will take the stage to put the industry’s development into a wider perspective and show how we can understand and harness the forces of the future already today.

One of Sweden’s leading futurists

Henrik is known for his ability to make complex changes understandable and inspiring. Through a unique combination of research, statistics and storytelling, he challenges established ways of thinking and creates insights that lead to action. He is the author of Supertrenderna (Supertrends) and the newly released 50 perspektiv på framtiden (50 perspectives on the future), where he highlights the forces shaping tomorrow’s society, working life and business landscape. With experience from inspiring thousands of leaders and companies in Sweden and internationally, he is a natural voice when the automotive industry gathers to look ahead.

Full program released 5 November

This is just the beginning. On 5 November, the full seminar program for Automässan 2026 will be published – filled with current topics, insights and perspectives that will shape the future of the automotive industry. Please note that most seminars will be held in Swedish.

About automässan

Automässan is the Nordic region’s largest meeting place for the automotive service and aftermarket sector. 14–17 January 2026 at the Swedish Exhibition & Congress Centre in Gothenburg. Automässan is only open to professionals. Register now for your free entry ticket »