The largest exhibition in the Nordics for the automotive service and after market industry
More than
200
exhibitors
More than
1000
brands
More than
20
seminars
More than
19,300
visits
Meet the key players of the industry at Automässan
At Automässan, the entire automotive service and aftermarket sector gathers under one roof. Here you’ll meet leading suppliers, discover new products and solutions, and gain insights from experts and inspiring seminars. For four days, you’ll have the opportunity to network with industry colleagues, develop your skills, and make business deals that drive your company forward.
Focus areas 2026
Automässan has two central focus areas that point the way towards a more sustainable, innovative, and competitive future.
ELECTRIFICATION
DIGITALISATION
What visitors say about Automässan
“Great atmosphere and a fantastic range, both at the fair and the conference.”
Per Olsson
IT Manager, Cartech Ystad
“This year’s fair was one of the very best. Perfect for networking and finding new suppliers.”
Angela Staaf
Sales Representative, AD Bildelar
“The best thing about this year’s fair is its wide scope. Everything a workshop needs can be found here.”
Joakim Thalén
Business Manager, Mekonomen
News from Automässan
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The future changes everything – are you ready?
SEMINAR PROGRAM | The automotive industry is in the midst of one of its greatest transformations ever. Electrification, digitalisation, globalisation and new customer behaviours are reshaping workshop...
Read moreIn one year, Automässan opens – shaping the automotive industry of the future
On January 14, 2026, the doors will open to Automässan at the Swedish Exhibition & Congress Centre in Gothenburg. As the Nordic region’s largest and leading meeting place for the automotive indust...
Read more
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