Automässan brings together a diverse audience from the automotive service and aftermarket industry. In 2023, the fair recorded 19,301 visits, highlighting its significance as a key meeting place for the sector.

Visitor Insights

Top Industries (10 most common): Automotive service and workshops, spare parts and accessories industry, tire workshops/retail, vehicle manufacturing, body and paint shops, education, car dealerships, service companies, commercial vehicle/bus workshops, IT/telecom.

Top Roles (10 most common): CEO/Owner, Mechanic, Business Manager, Sales Representative, Workshop Manager, Student, Business Developer, Tire Fitter, Site Manager, Spare Parts Specialist.

Interests: New products, innovations, business development, and industry trends.

Purpose: 76% of visitors attend to find new suppliers and products.

Buying power: 88% influence purchasing decisions, and 84% plan investments within a year.

Geographic reach: 95% Sweden, 2% Norway, 1% Denmark, 1% Germany, 1% other