More customers, bigger business

Join the Nordic region’s largest meeting place for the automotive service and aftermarket industry.

January 14–17 2026 | Swedish Exhibition & Congress Centre | Gothenburg
Book a stand

Visitors at Automässan

88%

of the visitors have
purchasing influence

84%

are planning investments
within the next year

76%

visit the fair to source
new suppliers

Some of the companies exhibiting at Automässan

Business on-site

Meet decision-makers from across the automotive aftermarket – workshop owners, dealers, and buyers actively seeking new solutions. With 92% of visitors in investment mode, Automässan is a powerful platform for generating leads and driving sales directly at the event.

More about Automässan’s visitors

Showcase your innovations

Automässan is the premier arena for the latest products, services, and technologies in the industry. By demonstrating your solutions to an engaged and knowledgeable audience, you strengthen your market position, build new partnerships, and increase brand awareness.

Attract the workforce of the future

Talent acquisition is one of the industry’s biggest challenges. At Automässan, you’ll connect with the next generation of professionals—students and industry experts seeking new opportunities. This is a unique chance to position your company as an attractive employer.

Exhibitors on Automässan 2023

"Incredible buzz in our stand from day one! Our leads are worth 60 million SEK – of course, we’ll be back in 2026!"

Mikael Lund, CEO
HBC System Sweden

"Automässan broke records! We always see a sales increase of 1.5–2 million SEK, and this year we sold 1.2 million SEK on the very first day!"

Johnny Karlsson, CEO
Dataliner

"Non-stop action in our stand! We made a lot of direct sales and have a record number of leads to follow up – an amazing fair!"

 Claes Törnqvist, CEO
Continova

Frequently asked questions

Who are the visitors at Automässan?
Automässan attracts a highly relevant audience from the automotive service and aftermarket industry, including dealers, specialized retailers, buyers, and decision-makers. In 2023, the fair recorded 19,301 visits. Industry sectors (top 10): Automotive service & workshops, Spare parts & accessories industry, Tire workshops & retail, Vehicle manufacturing, Body & paint workshops, Education, Car dealerships, Service companies, Commercial vehicle & bus workshops, IT & telecom Visitor roles (top 10): CEO/Owner, Mechanic, Business Manager, Sales Representative, Workshop Manager, Student, Business Developer, Tire Fitter, Site Manager, Spare Parts Specialist Key interests: New products, Innovations, Business development, Industry trends Why they attend: 76% visit to find new suppliers and products, 88% have purchasing influence, 84% plan to invest within the next year. Geographic reach: Majority of visitors come from Sweden, followed by Norway, Denmark, Germany and Finland.  

How to Optimize Your Presence at Automässan

To maximize your visibility and business potential at the fair, it is important to have a well-thought-out stand design. We offer both ready-made stand solutions and customized options through our partner Adapt, so you can create a stand that truly stands out and engages visitors.

If you want to take your visibility to the next level, there are several exclusive branding opportunities, such as product placement at the entrances, digital screens, and advertising in the fair guide.

To get the most out of the fair, preparation is key! Before the fair, we invite you to exhibitor meetings, where we share insights and strategies for a successful exhibition. Additionally, you will have access to marketing materials to easily spread the word about your presence.

Contact us, and we will help you find the best solutions.

What does it cost to exhibit at Automässan?
Prices vary depending on stand size. You can find the prices in the stand booking form. Feel free to contact us for a customized quote.

How do I register as an exhibitor?
Fill in the stand booking form on our website or contact our sales team for assistance.

Are there hotels near the fair?

Absolutely! At Gothia Towers and the exclusive Upper House, you can stay comfortably in the same building as the Swedish Exhibition & Congress Centre – just an elevator ride away from Automässan. Here, you’ll also find restaurants, bars, and a spa with stunning views over Gothenburg. Additionally, Gothenburg’s main boulevard, Avenyn, is just a 10-minute walk away.

As an exhibitor, you and your team receive an exclusive discount on accommodation.

Can I download a fact sheet about Automässan?
Yes, you can. Download HERE.

Exhibit at Automässan

Book your stand now

Contact information

Carmen Brüning

Sales Manager
+46 31 708 80 92
carmen.bruning@
svenskamassan.se

Kristine Dehli

Sales Norway, Iceland,
Baltics & Poland
+47 48 15 11 45
[email protected]

Rud Jacobsson

Sales Denmark
+45 70 20 20 06
[email protected]