More customers, bigger business

Join the Nordic region’s largest meeting place for the automotive service and aftermarket industry.

January 14–17 2026 | Swedish Exhibition & Congress Centre | Gothenburg

Visitors at Automässan

88%

of the visitors have
purchasing influence

84%

are planning investments
within the next year

76%

visit the fair to source
new suppliers

Some of the companies exhibiting at Automässan

Business on-site

Meet decision-makers from across the automotive aftermarket – workshop owners, dealers, and buyers actively seeking new solutions. With 92% of visitors in investment mode, Automässan is a powerful platform for generating leads and driving sales directly at the event.

Showcase your innovations

Automässan is the premier arena for the latest products, services, and technologies in the industry. By demonstrating your solutions to an engaged and knowledgeable audience, you strengthen your market position, build new partnerships, and increase brand awareness.

Attract the workforce of the future

Talent acquisition is one of the industry’s biggest challenges. At Automässan, you’ll connect with the next generation of professionals—students and industry experts seeking new opportunities. This is a unique chance to position your company as an attractive employer.

Exhibitors on Automässan 2023

"Incredible buzz in our stand from day one! Our leads are worth 60 million SEK – of course, we’ll be back in 2026!"

Mikael Lund, CEO
HBC System Sweden

"Automässan broke records! We always see a sales increase of 1.5–2 million SEK, and this year we sold 1.2 million SEK on the very first day!"

Johnny Karlsson, CEO
Dataliner

"Non-stop action in our stand! We made a lot of direct sales and have a record number of leads to follow up – an amazing fair!"

 Claes Törnqvist, CEO
Continova

Frequently asked questions

Who are the visitors at Automässan?

How to can optimize our presence at the fair?

What does it cost to exhibit at Automässan?

How do I register as an exhibitor?

Are there hotels near the fair?

Can I download a fact sheet about Automässan?

Exhibit at Automässan

Book your stand now

Contact information

Carmen Brüning

Sales Manager
+46 31 708 80 92
carmen.bruning@
svenskamassan.se

Kristine Dehli

Sales Norway, Iceland,
Baltics & Poland
+47 48 15 11 45
[email protected]

Rud Jacobsson

Sales Denmark
+45 70 20 20 06
[email protected]