News from Automässan

PRESS RELEASE | A sold-out exhibition floor, a high tempo in conversations and strong engagement from across the industry. Over four intensive days, Automässan 2026 brought together business, relationships and future-focused issues, creating a meeting place where exhibitors and visitors shared a common focus on development. With 220 exhibitors and 18,335 visits, Automässan once again confirm...

EXHIBITOR | Tyres and wheels are a natural part of Automässan – and for Amring, the show is a natural place to connect with the industry. We spoke briefly with Benjamin Mahl, Marketing Manager at Amring, the Nordic region’s largest tyre wholesaler, about what is currently driving tyre development, how customer needs have evolved and what matters most in the relationship between wholesaler ...

SEMINAR PROGRAM | Many know Jesper Berlin as an instructor on the TV show Elitstyrkans hemligheter. At Automässan, he takes the stage to share his most concrete and practical leadership tools for building a successful workplace. Jesper Berlin is a former elite soldier who spent 30 years in the Swedish Armed Forces, 14 of them in special forces. For the past seven years, he has worked with gro...

EXHIBITOR | As a world leader in energy-efficient spray booth installations, PIVAB holds a strong and natural position in the future of paint and body repair. In her role as COO, Virginia Pihlblad follows the developments up close and works every day to meet new demands for efficiency, energy optimisation and smarter workflows. Ahead of PIVAB’s participation at Automässan in January, we took...

On November 5, Automässan will release this year’s stage program – developed by Svenska Fordonsbranschen and the Motorbranschens Riksförbund (MRF). One of the key people behind the content is Michael “Micke” Bergvall, Service Market Manager at Svenska Fordonsbranschen, known from Bilverkstadspodden – and also the moderator on stage during the fair. With long experience from the work...

EXHIBITOR | When it comes to workshop equipment, Johan Karlsson knows what it takes to maintain both speed and quality in the workshop. As Sales Manager at Continova, he keeps track of the latest technical solutions and what truly makes a difference in everyday work. At Automässan, he’ll be showcasing how the workshop of the future is already here – faster, smarter, and more sustainable. ...

NEWS | At Automässan 2026, a brand-new area will make its debut: Prova på branschen (“Try out the industry”). Here, young people, students and career changers can try real workshop tasks and discover how exciting, high-tech and forward-looking the automotive industry really is.   The initiative is a concrete response to the industry’s growing skills shortage – and a way to ...

SEMINAR PROGRAM | The automotive industry is in the midst of one of its greatest transformations ever. Electrification, digitalisation, globalisation and new customer behaviours are reshaping workshops, suppliers and entire business models. At Automässan 2026, trend analyst Henrik Larsson Broman will take the stage to put the industry’s development into a wider perspective and show how we c...

On January 14, 2026, the doors will open to Automässan at the Swedish Exhibition & Congress Centre in Gothenburg. As the Nordic region’s largest and leading meeting place for the automotive industry's service and aftermarket sector, Automässan brings together key industry players from across the Nordic region to discuss future challenges, showcase the latest innovations, and create new ...

2022 has been a good year for Jedborn Motorsport, who won the European Drag Racing Series with their Förch A-Fuel Dragster. The team will have a new driver in 2023, and it has now been confirmed that the car will be exhibited at Automässan by the new driver, Tina Höst Nedregård.   Drag racing is the fastest motorsport in the world. The competing drivers meet side by side in elimi...

Joachim Due-Boje is a car mechanic and former rally driver who is now responsible for service market issues at MRF (the Swedish Association for Motor Retail Trades and Repairs). He is also involved with the planning of Automässan’s seminar programme, which is now available on Automässan’s website.   How do you approach the planning of the seminar programme?   “The ...

Every year, a team of Chalmers students design and build their own formula car. The end goal is Formula Student, the world’s largest student engineering competition. This year, Automässan visitors will be able to view the 200-kilo formula car.   Ever since 2002, students from the Chalmers Formula Student course have been designing and constructing their own formula cars to compete...